Money is like oxygen in a startup. Too little, you suffocate. Too much, you get dizzy. Either way — without discipline, you collapse.
Step 1 of 4
Q1. CapEx Fever or Smart Renting?; When it comes to machines, vehicles, or office space, what’s your approach?
I love buying assets early — feels like progress.
I prefer renting or leasing first, but I sometimes get tempted to buy.
I test before I lock — rent, borrow, share until demand justifies buying.
Q2: Rent vs. Own Blindness; Do you revisit your rent vs purchase decisions?
Never — once I choose, I stick forever.
Occasionally, if someone points it out.
Yes — I periodically review costs and options.
Q3: Outreach Madness; How do you spend on marketing and outreach?
Big splashes — hoardings, influencers, paid campaigns. Visibility = sales!
Balanced — a bit of ads, a bit of ground calls.
Small, targeted spend + direct customer connects.
Q4: Founder Brand vs. Business Brand; Do you spend on PR for yourself or the company?
I love seeing my name in the paper — feels validating.
Both get some attention, maybe unevenly.
I spend on customer brand — product first, me later.
Q5: Event Splurging; How do you approach expos, conferences, and stalls?
I book stalls early — it proves I belong.
I attend occasionally, just to stay visible.
I visit first, learn, then maybe invest in a stall.
Q6: Team Spending; How do you decide on salaries and hires?
I hire fast and high — need “big names” to look serious.
I hire cautiously, but sometimes misjudge CTC vs delivery.
I map delivery vs CTC clearly, and reward with equity too.
Q7: Cost Comprehension; How well do you understand your cost structure?
Roughly — raw material + salaries. The rest I ignore.
I know most costs, though I may miss hidden ones.
I track per-unit, per-channel, with hidden costs included.
Q8: Pricing Logic; How do you decide prices?
By gut feel or copying competitors.
I consider costs and market, but it’s a loose calculation.
I base prices on true costing + clear value proposition.
Q9: Discount Addiction; What’s your view on discounts?
Discounts are my main customer acquisition tool.
I use discounts sparingly, but rely on them at times.
I prefer loyalty, bundling, and value over discounts.
Q10: Net Realization & CAC Reality; When you say “revenue,” what do you actually mean?
Topline — I celebrate gross sales numbers.
Net revenue, after costs — but I may ignore CAC.
Net realized revenue after CAC, logistics, returns.