LEVEL 1 — MARKET REALITY FILTER
1. Market Size
Is the category already large enough to sustain commercial operations? Small niche categories may create noise but not viable plant utilization.
2. Growth Rate
Is demand rising, stagnant, or declining? Fast-growing categories attract investment, talent, distributors, and innovation.
3. Consumer Stickiness
Is this an occasional fad or repeat consumption category? Many “Instagram foods” disappear quickly.
4. Price Realization Potential
Can the product command premium pricing or is it commodity-driven? This determines margins and branding scope.
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LEVEL 2 — TECHNOLOGY & OPERATIONS FILTER
5. Technology Complexity
Is the process simple, moderate, or highly sophisticated?
Higher complexity increases capital, dependency, and technical risk.
6. Raw Material Stability
Will the required raw material remain available consistently in quality and quantity?
7. Shelf-Life Demands
Short shelf life means higher logistics pressure and wastage risk.
8. Cold Chain Intensity
Does the business collapse without refrigeration support? Cold chain dependence dramatically changes project economics.
9. Energy & Utility Intensity
Some technologies consume huge electricity, steam, water, compressed air, or fuel.
10. Skilled Manpower Dependency
Can average operators run the system, or does it require specialized technicians?
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LEVEL 3 — BUSINESS ECOSYSTEM FILTER
11. Farmer Linkage Potential
Can farmers directly participate and benefit? This is critical for Food Park legitimacy and sustainability.
12. Startup Friendliness
Can small entrepreneurs enter at low or modular investment levels?
13. Supply Chain Compatibility
Can the product move efficiently through existing mandi, retail, export, or e-commerce systems?
14. Branding Potential
Can differentiation and storytelling create additional value?
15. Export Potential
Does the category have international demand or diaspora pull?
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LEVEL 4 — RISK & SUSTAINABILITY FILTER
16. Regulatory Burden
High compliance sectors can become nightmares for startups.
17. Waste Generation & Disposal Risk
Food processing can silently become a waste-management business.
18. Food Safety Risk Sensitivity
Some categories are extremely vulnerable to contamination or recalls.
19. Climate Vulnerability
Will climate change affect raw material availability or processing viability?
20. Technology Obsolescence Risk
Could the technology become outdated within 5–10 years?
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LEVEL 5 — STRATEGIC IMPACT FILTER
21. Employment Intensity
Does it create meaningful jobs or only automated throughput?
22. Cluster Synergy Potential
Can one unit support another through by-products, utilities, packaging, logistics, etc.?
23. Circular Economy Potential
Can waste streams become inputs for another business?
24. Scalability Potential
Can the model grow from local to regional to national scale?
25. Strategic Relevance to Future Food Systems
Will this category remain relevant in the future food economy?
Team Hello Kisan
