Building a Truly Great Incubator; A New Doctrine for Academic Institutions By Mukesh Gupta

Chapter 4: Why This Incubator Must Be Different

The incubator cannot be just another academic activity. It must be conceived as Jaipur’s entrepreneurial engine in its fastest-growing sector.

Instead of “everything for everyone,” the incubator must say:

“We are Jaipur’s TWEH + Food Incubator.

That is our identity.

That is our calling card.”

How unique is that? Hugely.

How useful is it? It reassures academic institutions that they are not lost in the crowd. They become nationally and globally recognized for one domain.