Building a Truly Great Incubator; A New Doctrine for Academic Institutions By Mukesh Gupta

Chapter 7: Playing This Out in Reality

This isn’t theory. Let’s visualize it:

1. Knowledge Hub – A TWEH + Food Knowledge base maps players, trends, and gaps.

2. Student Prep – Courses, hackathons, and events prepare students to work on real problems.

3. Industry Partnership – Hotels, wellness retreats, event companies openly share problems.

4. Startup Formation – Teams of students + mature founders build pilots, MVPs, and ventures.

5. Monitoring – The incubator sets rules for fairness, IP, and equity.

Now, examples of startups that could emerge:

• A women-only boutique hostel serving millet-based breakfasts.

• An AR tour of Amer Fort, followed by a curated royal thali.

• A digital Ayurveda concierge app.

• A sustainable wedding planner startup.

• A “Jaipur in a Box” subscription with teas, pickles, and crafts.

• Assisted tourism for the elderly.

• Farm-to-table restaurants run with local farmers.

• Millet cafés for Gen Z.

• Food trails through spice lanes and halwai clusters.

• Women-led micro-kitchens supplying events and hotels.

How good is this idea of mixing food, heritage, and startups? Very good.

How useful will these startups be? They will create jobs, experiences, and reputations.