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Marketing Pilots Don’t Pay Salaries

Market Fit & Scaling Logic

Real traction vs vanity metrics, pilots vs repeat orders, unit economics before geography. Pilots may win applause, selfies may trend, but real market fit is repeat orders and money in the bank. Let’s test if your startup truly scales.

Pilots vs Paying Customers; When you showcase your progress, what do you highlight most?

Vanity Metrics Trap; When presenting traction, what do you lean on?

Scaling Geography vs Scaling Unit Economics; How do you define “scaling”?

Proof of Market Fit; What proof do you usually present as evidence of acceptance?

Freebies vs Paid Acceptance; How often do you discount or give freebies during pilots?

Minister Selfies vs Market Sales; When talking to peers, what excites you most?

Pilot to Repeat Ratio; How many pilots actually converted to repeat business?

Customer Loyalty Signals; What signs of loyalty do you track?

Scaling Readiness Check; Before scaling, what’s your checklist?

Reality Check on Market Size; When you define your market, what do you say?

Scaling isn’t about maps or MoUs. It’s about money, margins, and repeat love from customers. Cracking one loyal wedge beats chasing the whole thali. 🍲