1. What is it?

A dedicated space and system that bridges your farm’s output to the market or directly to consumers. This includes farm outlets, pack houses, pick-up counters, mini farm shops, e-commerce dispatch hubs, and delivery vehicle bays. Think of it as your farm’s own "Amazon warehouse" but with more mangoes and less drama. 😄

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2. How is the Quantity Estimated?

Depends on volume of daily sales and type of buyers (B2B bulk vs B2C direct retail).

Example logic:

o 2 MT/day produce → 300–500 sq ft retail outlet + 1 000–1 500 sq ft dispatch/back-end.

o 100 online orders/day → 200–300 sq ft pack/dispatch station.

o One mini delivery van bay per 50–75 orders/day.

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3. What are the Cost Components?

o Retail counter/space (₹1 000–2 000/sq ft)

o Back-end storage/packing (₹800–1 200/sq ft)

o Display racks & POS setup (₹50 000–₹1 Lakh)

o Signage and branding (₹30 000–₹50 000)

o Mini cold storage (optional) (₹1.5–2 Lakh for 3–5 MT)

o Delivery vehicle loading bay setup (₹50 000–₹1 Lakh)

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4. Going Rates and Unit Cost Calculation:

o Farm retail outlet (~500 sq ft): ₹5–7 Lakh total setup.

o Packing + dispatch center (~1 500 sq ft): ₹12–15 Lakh.

o Small farm e-commerce hub (adding internet, CRM system): ₹3–5 Lakh more.

o Vehicle zone (covered parking + small loading dock): ₹2–3 Lakh.