SECTION 4:

What’s the point of growing 100 bags of wheat if you sell at the lowest mandi rate? A good manager knows how to read the market like a weather forecast — not perfect, but alert. See what it takes…

Market Awareness: Prices go up and down like sensex. Even checking weekly mandi rates puts you ahead.

Sales & Logistics: Finding buyers, arranging transport, and ensuring payment on time. It’s about removing excuses and bottlenecks.

Value Addition: Grading, cleaning, packaging — these small touches often double prices.

Reassurance: You don’t have to be a marketing guru. Start with basic awareness, learn slowly, and lean on FPOs, Co-ops, or Experts. Remember — the best farm manager makes sure the owner gets money on time.