Section 4: Marketing, Branding, Market Linkages & Sale “Marketing Magic & Branding Expertise of Farm Managers ”
4.1 Brand Assets (website, deck, case studies, testimonials); When a new investor asks “Can you send me your profile?” what do you show them? 👉 It’s like proposing marriage: do you just say “trust me, I’m good,” or do you show biodata, photos, and reference letters?
4.2 Positioning (B2B/B2C, premium/volume, certifications); Are you clear on what “slot” you occupy in the market? Think of clothing: Fabindia positions itself as ethnic premium, while Decathlon is affordable sports. Where do you stand?
4.3 Content & Outreach (field days, demos, digital, PR, lead magnets); How do you tell the world about your work? 👉 Like a good cook: some just cook at home, some invite friends to taste, some open YouTube channels!
4.4 Market Linkages (buyers, processors, contract farming tie-ups); Once the crops are ready, do you already have buyers waiting—or do you start searching then?
4.5 Ability to Build Buyer Networks (mandis, retail, processors) Are you a solo seller or a network builder? 👉 Like a farmer selling mangoes: one goes to the mandi, another sells via societies, another ties up with exporters.
4.6 Promotion, Collaborations, Contract Farming Facilitation; Do you market alone, or join hands with others? 👉 Think of Bollywood: some actors work only in solo films, others build hit partnerships.
4.7 Pipeline Building (farmer/landowner leads, institutional buyers); Do you always have fresh leads in the pipeline, or do you wait for luck? Like a barber: some sit idle waiting, some keep 10 customers lined up in advance.
4.8 Funnel Metrics (MQL→SQL→Closure, CAC vs LTV, win/loss learning) Do you track how many enquiries actually become clients? 👉 Think of rishtas: 100 proposals come, 10 meetings happen, 2 engagements, 1 marriage. Do you measure?
4.9 Key Accounts Handling (retail chains, processors, exporters); When you get a big client, do you treat them like royalty or just another buyer? 👉 Like restaurants: some treat every walk-in the same, others roll out the red carpet for big food critics.
