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Integrated Development of Horticulture

“Navigating the Government Connect: Unlock Grants, Subsidies, Policy Alignment & Zero-Cost Growth Opportunities”

Budget 2025-26: MINISTRY OF AGRICULTURE AND FARMERS WELFARE; DEMAND NO. 1; Department of Agriculture and Farmers Welfare…

Krishi Unnati Yojana - Integrated Development of Horticulture

OUTPUTS : 1.Increased capacities of nurseries

1.1 Number of new nurseries developed- 75

1.2 Number of plants added through new nurseries (in Lakh)-20

2.Addition of cultivation area

2.1 Total area under cultivation added through new garden (in ha) - 1,00,000

3.Area under senile plants rejuvenated

3.1 Total area under cultivation where senile plants rejuvenated (in ha) 10,000

4.Protected cultivation

4.1 Total area under cultivation where protected cultivation is done (in HA) - 14,000

5.Enhance post-harvest management

5.1 Capacity of additional cold storage units (in Lakh Metric Ton)- 1.5

6. Capacity building and training / extension/ awareness

6.1 Number of farmers covered - 60,000

OUTCOMES: 1.High production of horticulture crops

1.1 Total production of horticulture produce (in Million Ton)-360

2. Area under horticulture crops

2.1 Total area under horticulture crops (in Million Hectare)-29

NOTE: EACH OF THESE HAVE MANY STARTUP OPPORTUNITIES - BOTH IN BACKEND AS WELL AS FRONT END . BACK HAND HAS ALREADY BEEN RECEIVING LOT OF ATTENTION BUT FRONT END ESPECIALLY VALUE ADDITION AND ON FARM PROCESSING, LOSS REDUCTION ETC HAS NOT BEEN ATTENDED SO FAR. SO GIVE SOME GOOD IDEAS ON IT.

Horticulture Value Chain: Front-End Startup Opportunities

1. On-Farm Processing Innovations

*(50-75% Subsidy Under MIDH)*

Problem Startup Solution Revenue Model Subsidy Link

30% post-harvest losses Mobile pulping/pasteurization units (₹8L/unit, processes 1T/day) ₹50/kg processing fee 75% under PMFME

Low-value cull produce Solar-powered dehydration pods (for "ugly" fruits) ₹200/kg profit (vs. ₹20 fresh) 50% under NHB

Flower waste Essential oil extraction kits (5L oil/tonne marigold) ₹15,000/L (perfume industry) 60% under Aroma Mission

2. Smart First-Mile Aggregation

Solutions Needed:

• AI-Assisted Harvest Scheduling:

o Reduces glut (40% price improvement)

o Eligible for ₹10L grant under National Horticulture Board's precision program

• Blockchain Farmer Collectives:

o Direct FPO-to-retailer deals via smart contracts

o NDDB’s e-SANTA platform integration

3. Hyper-Local Cold Chains

Breakthrough Models:

Tech Cost Impact Funding

Nano-Cold Stores (₹5L/5MT) 80% lower capex 48-hour freshness extension 50% subsidy + 30% CSR

IoT Reefer Cycles (Last-mile from farms) ₹25k/unit 60% less damage than trucks Kisan Rail tie-up

4. Waste-to-Wealth Catalysts

High-Value Conversions:

• Banana Stem Fiber:

o Portable extraction machines (₹3L, processes 1T/day)

o ₹500/kg from textile industry (vs. ₹5 as waste)

o 100% subsidy for women SHGs under MOVCDNER

• Mango Seed Butter:

o Mini cold-press units (₹12L)

o ₹2,000/kg to cosmetic brands

5. Digital Market Bridges

Urgently Needed:

• Defect Grading Apps:

o Computer vision for quality-based pricing

o e-NAM integration → 15% higher realization

• B2B Agri-Thrift Platform:

o Resell used processing equipment (like "OLX for agri-tech")

o NABARD provides listing subsidies

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Execution Playbook for Startups

Phase 1: Pilot (0-6 Months)

• Leverage Existing Infrastructure:

o NHM’s 14,000ha protected cultivation sites for trials

o 60,000 trained farmers as early adopters

Phase 2: Scale (6-18 Months)

Model Govt Support Private Revenue

100 Mobile Processors ₹4Cr subsidy ₹1.5Cr/year fees

50 Fibre Extraction Units 100% grant ₹2Cr/year sales

Phase 3: Monetization

• Premium Branding: "HortiGold" label for startup-enabled produce (20% markup)

• Carbon Credits: ₹3k/ha for waste-to-energy projects

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Pro Tips for Maximum Impact

1. Priority Zones:

o Maharashtra (Grapes), HP (Apples), NE (Spices) have 30% higher subsidies

2. Women-Centric Models:

o Extra 15% grant for SHG-led processing units

3. Export Readiness:

o APEDA funds 50% of compliance certification

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Immediate Next Steps:

1. Access NHB’s Cluster Maps → Horticulture Zones

2. Apply for PMFME Grants → Deadline: August 30, 2024

3. Connect to FPOs → 500+ listed on SFAC portal